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Zachary Levi Shares The First Marketing Banner For 'Shazam'

By Jodi Smith | Industry | May 22, 2018 |

By Jodi Smith | Industry | May 22, 2018 |


It’s obvious that DC and Warner Bros. have once again ignored my advice to steal people from Marvel. Zachary Levi shared a picture of the first Shazam banner advertisement from the Licensing Show in Las Vegas and it is boring.

This! This is what dreams are made of. Complete and total wish fulfillment, plus a beverage! 💃 All the squeees. #LicensingShowLasVegas #SHAZAMmovie #FirstLook? 🤷‍♂️

A post shared by Zachary Levi (@zacharylevi) on

How did DC mess up such a lame image? All they had to do was make Levi’s Shazam look childlike while sipping a drink in his ripped form. All they needed was the right beverage and child-like glimmer in the hero’s eyes to hint at the 14-year-old Billy Batson (Asher Angel) inside. Nope. The hell is he drinking? Fruit punch?

Milk. He should be drinking chocolate milk, you goobers. And maybe someone should realize that if the kid sucks in his cheeks like he’s pulling a Blue Steel face, he probably shouldn’t be allowed to have the power source bestowed by a wizard. That isn’t how you take a drink, sweetie. AND WHY IS THERE SO CLEARLY A TON OF PHOTOSHOP? Just, ugh.

Shazam won’t be here until 2019, so we have plenty of time to figure out less superficial reasons to not see it.

Jodi Smith is the Associate Trade News Editor at Pajiba. You can email her or follow her on Twitter.

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