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You Are What You Watch -- And If You Watch "Family Guy" You're Probably High

By Dustin Rowles | Industry | November 1, 2010 |

By Dustin Rowles | Industry | November 1, 2010 |

This is fascinating. According to psychographic ad targeter Mindset Media, the type of personality you have correlates with the type of television show you watch. That seems obvious, of course, and the the personality types that align with particular shows also seems obvious. But it’s still cool to have those obvious conclusions validated by science.

Mindset Media conducted a study of some 25,000 people and around 70 television shows, and came to the conclusion that people who watch “Mad Men” tend to be more creative and intellectually curious, while those who watch “The Family Guy,” “tend to be accepting of others and easy to get along with.” That’s because they’re fucking high. Meanwhile, if you like “Dancing with the Stars,” you’re also more likely to eat Kraft dinners. Conversely, I suppose, those of us who watch “Mad Men,” probably prefer Annie’s Mac n’ Cheese (I think it’s safe to assume that we all eat some brand of Macaroni and Cheese. Except Communists).

Anyway, head on over to Ad Age if you’re intellectually curious enough to find out what sorts of personalities and buying preferences align with “Glee,” “The Office,” and “The Real Housewives,” among others.

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Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.