Ah, viral marketing. Another thing that’s been so done to death that it’s hardly effective anymore, just another element of the marketing campaign. Trailer. TV Clips. Junkets. Talk-show appearances. And viral marketing. Judd Apatow does it better than most, though he gets it wrong with “Yo Teach!” a fake sitcom within the movie (Funny People) about a stand-up comedian (Adam Sandler) dying of cancer and his support group (including Seth Rogen and Jason Schwartzman). The sitcom is “Yo Teach!” which looks like something that would’ve appeared on Friday night on ABC in 1990. And I would’ve watched the hell out of it.
What happened to those Friday night sitcoms,anyway. “Family Matters,” “Sabrina the Teenage Witch,” “Full House,” and “Lust over Topanga”? Why have the networks given up on Friday nights, and why isn’t one of them smart enough to bring back a family sitcom block?
Anyway, here’s a clip from “Yo Teach!” It’s kind of lame, but it’s lame in just the right sort of way. Like “Saved by the Bell.” And even now, I’d watch this show while hungover on an early Saturday morning. Make it happen, TBS: