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X-Men First Class's Vintage Magazine Covers Push the Movie to the Top for the Most Promoted Film of 2011

By Dustin Rowles | Industry | April 4, 2011 |

By Dustin Rowles | Industry | April 4, 2011 |


While X-Men: First Class looks like a solid comic-book film, and while I have an immense trust in Matthew Vaughn’s directing skills, superhero movies have debilitated even better directors. I just hope that, like many other summer blockbusters, the movie’s promotion is not inversely proportional to its quality. These vintage-style magazine covers (as seen in Total Film, above) look kind of cool, but the folks behind the flick seem to be working awfully hard for a franchise that, at this point, ought to sell itself.

Also, here’s a small piece of advice to the marketing execs behind the film: Keep January Jones as far away from promotional materials as possible. Yes, she attracts eyes, but it’s only because people like to make disparaging comments about her. She’s poison.

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(Source: The Daily Blam via Slashfilm)





Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.