While X-Men: First Class looks like a solid comic-book film, and while I have an immense trust in Matthew Vaughn’s directing skills, superhero movies have debilitated even better directors. I just hope that, like many other summer blockbusters, the movie’s promotion is not inversely proportional to its quality. These vintage-style magazine covers (as seen in Total Film, above) look kind of cool, but the folks behind the flick seem to be working awfully hard for a franchise that, at this point, ought to sell itself.
Also, here’s a small piece of advice to the marketing execs behind the film: Keep January Jones as far away from promotional materials as possible. Yes, she attracts eyes, but it’s only because people like to make disparaging comments about her. She’s poison.