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'X-Men: Days of Future Past' Sends Hugh Jackman To WWE Raw And I Wonder Why

By Jodi Smith | Industry | April 30, 2014 |

By Jodi Smith | Industry | April 30, 2014 |

We were first treated to an advertising partnership where Mystique ate a Carl’s Jr. burger and had to turn into a man to really enjoy that bacon. Then Quicksilver ate his crappy fast food with his super speed. After that, the X-Men decided that Pringles was the way to get to the real fans and gets asses in seats opening weekend.

Now the advertising for X-Men: Days of Future Past has thrown in with the WWE. That’s right, professional wrestling was chosen to get the word out about the new movie. I get it, to some extent. Wrestling fans like watching people getting the shit beaten out of them and Wolverine likes to beat the shit out of people. Win-win, right?

To court the WWE Raw viewers, Hugh Jackman was taunted by a guy named Damien Sandow wearing a dollar store Magneto sweat suit.

Jackman then hung out ringside while Zack Ryder wrestled Dolph Ziggler.

Is it fun? Yes. Does it make me want to see Days of Future Past? Not so much. It did, however, make me miss the days of Iron Sheik, The Junkyard Dog, Brutus the Barber Beefcake, and the other creatively named wrestlers of my childhood. Was that what the X-Men marketing team were going for with this? I also want to watch Mystique and Magneto wrestle each other naked…

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Jodi Smith is a Senior Reporter, Film & Television at Pajiba. You can email her or follow her on Twitter.