Why the Last 'Paranormal Activity' Movie May Not Be Coming to a Theater Near You on Friday
There’s not a lot of us, and frankly, it probably makes us lesser people, but there are a few hardcore fans of the Paranormal Activity series. I count myself among them. I saw all the previous installments out of obligation, but I inadvertently became intrigued by them. There’s something about a horror film where there’s no happy ending — or even a chance of one — that I find compelling. It’s not about if the characters will die, but when, and in that premise there’s a sense of anxiety and dread built into the inevitable.
The final Paranormal Activity movie, The Ghost Dimension, opens this Friday, and it promises to finally solve the mystery at the center connecting all the movies in the franchise. Each of the films has doled out a tiny piece of franchise mythology, and I am legitimately interested in finding out what’s behind the series, where Tobin came from, and if there’s an actual possibility that any of the characters will survive the final film.
Many of you, however, won’t get that opportunity on Friday because the nation’s first and third largest chains — Regal and Cinemark — will not be screening it in their theaters. Why? Because the studio distributing the film, Paramount, struck a deal to narrow the VOD window. Most theaters insist on a 30-day window before a film can be released to home viewers; Ghost Dimension will go to VOD only 17 days later. Regal and Cinemark ain’t about that.
As a result, box-office tracking has fallen from a predicted $20 million opening weekend to an $11 million opening weekend. That’s a huge gap for the film to make up on VOD, which may be especially difficult of the film’s mythology is spoiled around the Internet before Ghost Dimension arrives on VOD.
via The Wrap