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Tom Hiddleston's Loki Arguing with Kids Make for an Adorable Ad Spot, but Terrible Promotion for 'Thor: The Dark World'

By Dustin Rowles | Industry | November 5, 2013 |

By Dustin Rowles | Industry | November 5, 2013 |

Oh, come on now! Yes, watching Loki faux-angrily goof with kids is cute, and fun, and certain to drum up a lot of look sees, but will it make anyone more interested in seeing Thor: The Dark World? Tom Hardy never came out as Bane to basically do Bill Cosby’s Kids Say the Darndest Things to promote The Dark Knight Rises. Did Hannibal Lector frolic with puppies? NO. Did Michael Shannon’s General Zod come out and kiss babies? NO. This is a superhero movie, damnit. It’s called the DARK world. This is the OPPOSITE of that.

But it’s still super cute.


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Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.