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Time Warner Cable Signs Eternal Contract with Lakers

By Steven Lloyd Wilson | Industry | February 15, 2011 |

By Steven Lloyd Wilson | Industry | February 15, 2011 |

Time Warner Cable has signed a 20 year deal with the Lakers to set up two new HD television networks just to broadcast Lakers games. Presumably during the half of the year that isn’t basketball season, the new channels will have exclusive coverage of whichever Lakers are on trial that year. There’s no word yet on a name, but hopefully they’ll take a cue from YES (Yankees Entertainment and Sports) and name it LES.

Apparently unaware that fans could not care less which logo appears on the bottom of the screen when they watch sports, disposable Laker executive Glenn Britt boasted that “this long-term agreement represents a huge win for all Lakers fans.”

Owner Jerry Buss was even more excited, saying that he was “particularly proud of being part of the first ever Spanish-language” regional network. I don’t know what a regional network is, but I know that if you add enough adjectives, you can be first at anything. Just look at every car commercial ever produced. Isn’t it amazing that every street legal car for the last thirty years has been ranked best in class by JD Power and Associates?

Since this is actually an article about basketball, it seems a shame to let it pass without a serious rim shot, so: still no word on whether they’ll be giving Karl Malone his own dating show on the network.

Too soon?

(source: THR)

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Steven Lloyd Wilson is the sci-fi and history editor. You can email him here or follow him on Twitter.