'This American Life' Will Go Independent Beginning in July, and Here's What Your Voice-Crush Sarah Koenig Looks Like
Some of you (OK, like two of you) may have been confused when spotting Ira Glass playing himself in the Veronica Mars movie working in an This American Life office (where Piz was an employee) in New York, when the sign off on the show has always been, “hosted by WBEZ Chicago Public Radio.” At least I was confused (along with Joanna Robinson). Turns out, This American Life has actually been in New York for years (since the TV show), which means that This American Life has been a LIE.
One thing you won’t be hearing anymore during the weekly radio show/podcast is “distributed by Public Radio International.” This American Life ended its distribution deal with PRI back in March, and now it will be officially self-distributed.
The show will continue to be delivered through Public Radio Exchange (PRX), and Chicago Public Media will handle its own sponsorship, underwriting and marketing.
What does that mean for the average listener? Nothing. I mean, most of you probably listen to the podcast anyway, but in either respect, TAL will continue to air on all the stations at the same times with the same shows. The only risk involved is that Chicago Public Media may not be able to underwrite as well as PRI, but I wouldn’t worry about that: TAL is the most popular podcast in the country, with 2.2 million radio listeners alone.
No one is going to let that sink. Ira Glass is a goddamn institution.
Oh, and because I’ve always wondered but never bothered to look it up, this is what Sarah Koenig looks like, which is nothing like I ever pictured.
Source: Chicago Tribune