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There's a 'Creative Programming Strategy' and Then There's 'Insanity'

By Dustin Rowles | Industry | November 5, 2015 |

By Dustin Rowles | Industry | November 5, 2015 |

I honestly don’t know how excited I am about Rashida Jones’ new cop comedy, Angie Tribeca (which comes from executive producer Nancy Walls and her husband, Steve Carell), because we already have a great cop comedy now. It’s called Brooklyn Nine-Nine. You should watch it.

But Jere Burns (WYNN DUFFY!) is in Angie Tribeca, and it’s described as something more akin to Airplane! and Police Squad than Brooklyn Nine-Nine so I’d definitely at least give it a shot.

Or I would have until I saw their release strategy. I had to read it a few times to make sure I caught the gist:

The first 10 episodes of the police procedurals spoof will air in a 25-hour marathon on TBS starting at 9/8c on Sunday, Jan. 17 and ending at 10/9c on Monday, Jan. 18.

That means the 10 half-hours will be repeated five times for ultimate binge-ability. What’s more, all episodes will air commercial-free, according to TBS.

After the initial binge, TBS will immediately roll out the next batch of 10 Angie Tribeca episodes on a weekly basis, Mondays at 9:30/8:30c starting Jan. 25.

So, they want us to binge-watch the first 10-episode season in one day, and after we’ve caught up, watch the second season on a weekly basis starting the next week.

That’s not a good strategy, unless the real strategy is to burn off two seasons of Angie Tribeca as quickly as possible so that we can binge watch it at own own pace a few months later on Netflix.

As if to make things more confusing, there’s also this:

Playing to Angie Tribeca’s absurdity, TBS isn’t calling that second batch of 10 episodes a “second season.” Instead, it’s labeling each one of those weekly Monday night episodes a separate one-episode season. (In other words, the second batch of 10 episodes are being called “seasons 2 through 11” of the show.)

That will “allow viewers to experience the emotional highs of a season premiere and season finale in one powerful 30-minute package,” quips the network’s press release.

In other news, my DVR just read this and told me to fuck off.

Here’s the trailer for the show.

(Related: Vivian saw the footage from the series at SXSW earlier this year and wasn’t impressed).

Source: TVInsider

Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.

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