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'The Nice Guys' Is Effectively Using The Chemistry of Gosling and Crowe For Marketing Purposes

By Jodi Smith | Industry | May 17, 2016 |

By Jodi Smith | Industry | May 17, 2016 |


No one can ever top the exquisite marketing push by the people behind Deadpool, but the Ryan Gosling and Russell Crowe crime flick The Nice Guys is trying.

In the latest spot, Gosling and Crowe are berated by producer Joel Silver for not tweeting and re-tweeting to beat those Angry Birds.

I’ll be honest here, I didn’t have much interest in seeing The Nice Guys until now. I knew that Crowe and Gosling seemed to have an easy, comedic chemistry with each other. I knew they had a movie coming out soon. I didn’t realize it was set in 1977, that Shane Black (Kiss Kiss Bang Bang) was directing, or that it currently rates 96% Fresh on Rotten Tomatoes.

The Nice Guys isn’t a sequel, a reboot, a video game adaptation, or a superhero flick. It’s an original film that has Gosling’s comedic talents and Crowe’s gruff tough guy persona in a bumbling buddy flick setting involving the mob and murder. It looks amazing.



Jodi Smith is the Associate Trade News Editor at Pajiba. You can email her or follow her on Twitter.



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