The thing about trade news outlets is that they shouldn’t try to make words or trends happen. They’re like the embarrassing Dad of pop-culture journalism: They are great for breaking news and keeping us updated on the latest casting announcements, but when they try to be hip, they’re like Phil Dunphy talking to his daughter’s girlfriends.

No, man. No, you’re not.

Here was their latest effort:

Channing Tatum, Nick Jonas, Chris Hemsworth and others have moved beyond metrosexual. Think of these stars as “straight” plus “homo” — modern, lady-loving male actors who amp up their appeal to gay audiences for pride and profit … With the current crop of “straight homos” — call them “stromos” — some very blurred lines have emerged.

Stromos?

Twitter, at least, had a good time with it.

Dear God, Hollywood Reporter, Stromo ‘is not one thing - Huffington Post http://t.co/L3zuYyNZxt pic.twitter.com/cKtWw8NdO4

— News-round.com (@newsroundcom) June 26, 2015

Dear God, Hollywood Reporter, 'Stromo' Is Not Going To Be A Thing: On Thursday, The Hollywood… http://t.co/XUPcmRbcAq via @huffpostgay

— Rob McDowall MEA (@robmcd85) June 26, 2015

Appealing to Gay Audiences Is Great, Hollywood Reporter, but Can We Lay Off the Word “Stromo?” | The Mary Sue - http://t.co/NMF6j4xn5w

— [email protected]マット・ボマークラスタ (@saodakeya) June 25, 2015

Normally people pandering to the queer community doesn't make me wanna barf, and yet, "stromo." https://t.co/FZh0dWRyOX

— j.e.s.s.i (@jessilikewhoa) June 25, 2015

"stromo" pic.twitter.com/1T8EpXANWS

— chi (@lauracarmilla_) June 25, 2015

Dear @THR: 'Stromo' is a geat name for a laxative, a foul label for gay-friendly straight actors. #rpt (h/t @teresajusino of @TheMarySue)

— Craig Ranapia (@CMRanapia) June 25, 2015

@DukeOfVinings @tylerhower "Stromo" sounds like a kitchen appliance you'd buy after watching an infomercial at 3 in the morning.

— Jaime en fuego (@no_t_in_schulz) June 25, 2015

Please, gay men, let us celebrate all the straight men who are totally cool with us giving them money. Liberation! http://t.co/HiLLn8v8XT

— Tyler Hower (@tylerhower) June 25, 2015

No hard feelings, THR. You do good work over there. Just stick to your strengths.

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Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.