The 'Deadpool Effect' Is Costing 'Suicide Squad' Millions In Reshoots
Before you get too excited/riled up (depending on how many children you plan to take to see this movie, I suppose), no, Suicide Squad hasn’t switched over to an R rating. That’s what “The Deadpool Effect” has come mean, for the most part: the realization that a comic book movie can be marketed to adults in a sex-montage, profanity-laden form, and break every box office record out there. The other half of this phenomenon is that studios are finally seeing that we like our superheroes funny. This should maybe be called the Guardians of the Galaxy Effect, or, really, The Anti-Batman v Superman Effect.
If that’s the case, then we have all been fooled. Because, according to a source close to the film, “every joke in the movie is in that trailer.” So kudos to whoever made that thing, because you sold the hell out of the movie. The studio itself, though, seems to have finally realized that if they give us a trailer for a fun romp, they’d better deliver a fun-ass romp. So word is, Warner Bros is currently undergoing some big reshoots— “tens of millions of dollars big”— in order to “inject some fun into these movies.”
Now, this sounds worrisome, right? Like someone about to give a two-hour Power Point presentation and suddenly realizing they should open with a joke. But from the sound of it, that isn’t necessarily what’s happening. And that’s why this is costing so much money. It’s “not that they’re inserting jokes left and right but that they’re beefing up fun character moments and interactions.” So does this bode well, both for this movie, and what may follow from DC? That audiences loved that trailer, lost their shit over Deadpool, and fell asleep during BvS, and the studios are listening? I may regret this, but my interest in Suicide Squad is suddenly renewed.