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The Dark Knight Poses: Welcome To The Machine, The Movie Marketing Machine

By Rob Payne | Industry | May 25, 2012 |

By Rob Payne | Industry | May 25, 2012 |

There are so many new pieces of Bat-vertising paraphernelia, clearly indicating we are so, so close to The Dark Knight Rises that Warner Bros. is taking no risks that you, me, and everyone we know isn’t fully aware of its existence and its July 20th release date. At this rate, they definitely can’t blame The Avengers if Christopher Nolan’s last final installment in his Batman trilogy doesn’t make $1 billion. I mean, I know it’s Bat-movie, but the fact there are toys for it just twists my brain inside out and upside down.

Moving on…

First we have four new, hi-resolution banners that would make any teenage nerd’s bedroom exponentially cooler. Honestly, I wasn’t a fan of the earlier character posters from this week — they reminded me too much of cheesy cologne ads for the likes of Bat-Musk, Eau de Bane, and Black Pearls by Selina Kyle — but these are epic in exactly the right ways (click to embiggen):





Next we have two new commercials for the movie that premiered on TV this week, but if you prefer to watch shows on a DVR or streaming, or if you’re season ended last Thursday like mine, then you may have missed them. Fair (spoiler) warning, these mini-trailers have quite a bit of footage not seen in any of the theatrical ads, and may provide some context and a sense of chronology for footage that was:

Finally, there are several new photo stills from the movie, but they aren’t nearly as exciting as some of the behind-the-scenes shots we’ve already seen. Still, more Anne Hathaway and Joseph Gordon-Levitt (and did I mention more Anne Hathaway?) is never, ever a bad thing:




I’d say the marketing team is working their asses off, which is sort of bizarre for a movie that really doesn’t need this much promotion. Then again, Batman is too big to fail (on multiple levels). Seriously, though, what the hell else can Warner Bros. release before the film without spoiling it entirely?

Wait. No. Don’t answer that…!

(via /Film)

Updated Header courtesy of Kyle Conrad. Thanks, Kyle!

Rob Payne also writes the comic The Unstoppable Force, tweets on the Twitter @RobOfWar, and his wares can be purchased here and here (if you’re into that sort of thing). He might, just might, be getting close to Bat-mania overload, which he never thought possible.

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