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Don't Hate Us, But This Looks Like Pure Dumb Fun

By Dustin Rowles | Industry | March 20, 2018 |

By Dustin Rowles | Industry | March 20, 2018 |


I’m going to show you the trailer for TAG below — it stars Jeremy Renner, Hannibal Buress, Jon Hamm, Ed Helms, Isla Fisher, Rashida Jones, and Jake Johnson — but first I want to point you to the true story upon which it is based. It’s dumb, but I kind of love it: 10 high school friends have been playing a game of tag for close to 30 years now, and as they have spread out across the country with different careers and lives, they’ve managed to maintain their friendship through this game. There’s a rulebook, but basically what you need to know is that it only takes place in February of each year, and you’re not allowed to tag back the person who just tagged you.

It’s lead to some fun moments: A guy flew all the way to Germany once to tag a friend but didn’t find him until March 2nd, so it didn’t count. One guy flew across the country and hid out in his buddy’s bushes and at his favorite bar before realizing that his friend had left for the weekend. One guy hid in his buddy’s trunk, and when he popped out, he scared the guy’s wife so much that she fell and tore the cartilage in her knee, and another broke into his buddy’s house in the middle of the night, and instead of freaking the fuck out, his wife yelled, “RUN.”

There was nowhere to run.

It sounds silly and pointless, but I kind of get it: I mean, I’ve been playing fantasy football with the same guys for like 13 years (three of whom now write for the site), despite having to leave our families and fly to the West Coast every single Labor Day. Most of us have a lot of problems with the NFL and barely even like playing fantasy anymore, but it keeps us together, and I hate that our collective problems with the NFL may ultimately result in its disbandment. Maybe we should start playing tag.

Anyway, here’s the trailer. It looks like pure, dumb, stupid fun and I’m weirdly into it. I kind of love that one guy gets tagged at his Dad’s funeral. That’s a good friend, y’all.

And if you’re into that, you might also be into competitive tag, which is a real thing that is real.

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Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.