Let’s just call it Star Wars Week and be done with it.
After the poster that heralded the coming of the trailer; the jaw-dropping trailer itself; the pitch perfect trailer reactions of two of the movie’s main stars; the beautiful ode to a singular series; and then the absolutely mind-blowing trailer secrets exposed on this very site, there are now reports coming in that this little indie Star Wars flick might do quite well at the box office come December.
Or, to put it another way: holy highway-melted shit, Imax is reporting that The Force Awakens has already taken in $6.5 million in single-day advance sales!
To put this ridiculous number into perspective, the previous record holders were the first The Hunger Games, The Dark Knight Rises, and The Avengers - the latter two of which you might recognize as members of the prestigious Box Office Billion Club
And how did these previous record holders do against Star Wars’ new $6.5 million benchmark? They each took $1 million.
That’s right: Abrams’ juggernaut has just steamrolled over the The Avengers’ Imax record; lapped it; ran over it again; did that again; and then did it a few more times for good measure before pausing halfway down the track behind it with a bored look in its eye.
That is a lot of money. And it’s signaling a serious, serious amount of money to come in the weeks after release date. Like ‘buy your own
moon space station’ amounts of money. Even if the movie itself turns out to be not so good, the domestic take will be huge, and globally it’ll be colossal.
Because I know we’re all meant to be cautiously optimistic about how mind-blowing we think this movie could be; and I know that the ‘cautious’ part has been slowly but surely eroded with every new trailer and every additional hint that Abrams gets it, but let’s not forget that this is the man who made Star Trek Into Darkness. So, be prepared is all I’m saying.
Come to think of it, you might wanna invest in that space station now, J.J. Because if this creation of yours doesn’t live up to the hype, it won’t be pretty. You’ll need to get off-world.
Put it this way: to say we were heartbroken after The Phantom Menace and the prequels is putting it mildly. We felt betrayed. We ached, and we raged internally. Some raged externally too; but most managed to hold it in and carry on living their lives despite this giant pop culture wound.
But now, every indication and every message sent to us over the past year by you and your team has given birth to A New Hope. And if you shatter this hope?
So. Don’t fuck it up.