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This Is How Ridiculous Movie Marketing Has Gotten

By Dustin Rowles | Industry | June 4, 2009 |

By Dustin Rowles | Industry | June 4, 2009 |


Last evening, I presented probably the most moronic viral campaign for a movie. Ever. In fact, as much as I was looking forward to Dead Snow (Nazi. Zombies.), this bit of viral marketing actually had the opposite effect: I’m less interested in seeing it now, just by association.

Today’s feat of marketing stupidity comes from Sony, which has just released the below teaser poster for Spiderman 4.

I should note, also, that no script has been completed on the movie, no villain has been cast, and Kristen Dunst hasn’t even officially signed on. Plus, the movie is two years away.

I guess it’s never too early to get you excited about the number 4.


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Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.



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