Some of you may be thinking, “Hey, wait a tick — I totally had a Batman, Robin, and Batmobile toys from the 1960s Batman TV show and movie when I was growing up!” Well, yeah, you sort of did. Because those designs, and quite a few of the Rogues Gallery, were based directly on the comics, which means the licensing rights for those characters and vehicle were still held by DC to sell to the highest bidder. For whatever reason (I honestly don’t know why, though I would imagine it might have to do with the likenesses of certain actors), the company held onto those rights for over 40 years. Holy bad business decision, Batman! But now, as Deadline reports, the designs from “Batman” and Batman ‘66 have finally been opened up for licensing, and Warner Bros. Consumer Products is gearing up sell as many Bat-wares as they can.
So sayeth the very excited president of WBCP, Brad Globe:
“The Batman Classic TV Series celebrates an incarnation of Batman that for many fans was their first introduction to ‘The Caped Crusader’ and his many friends and foes. This new licensing program captures the playful and stylish spirit of the iconic Batman while bringing a fresh look that will appeal to the Batman enthusiasts and nostalgic fan base, as well as to a new generation of fans…This is an incredible moment in the history of Batman, as the incredible roster of talent and famous characters, including the Rogues Gallery of infamous villains, and the unforgettable creative elements from the series, have never before been brought to life through such a licensing program.”
Indeed, older nerds are salivating like Burt Ward sharing a scene with Lee Merriwether, Eartha Kitt, Julie Newmar, or Yvonne Craig. Fans who grew up watching re-runs on Nick at Night are lighting up at the potential irony they can add to their home or cubicle decor. And kids will buy anything, because kids are stupid. Don’t get me wrong, I love 1960s Batman wholly for its intentional camp, but only when news hits that the actual television series is finally getting a DVD/Blu-ray will I turn down my sarcasm. That said, if the price is right, I could definitely see myself gleefully purchasing any of the following Bat-gadgets…
…the Bat-phone (faux Shakespeare bust that opens secret passageway to Batcave not icluded):
…the collapseable Bat-shield:
…the every-way Bat-radio:
…and the classic Bat Shark Repellent Spray:
So what piece of officially licensed Bat-merch are you most looking forward to getting your Bat-paws on?
Rob Payne also writes the comic The Unstoppable Force, tweets on the Twitter @RobOfWar, and his wares can be purchased here and here (if you’re into that sort of thing). He thinks you should be proud of him for not simply adding “Bat-” to the front of every other word in this post.