We all knew that the day would arrive, and while it’s not officially officially dead, MoviePass is officially officially mostly useless, as the subscription service has announced that at least two upcoming movies will not be eligible under the subscription plan, and that the service plans to continue blocking ticket purchases to major films, as it did over the weekend with Mission Impossible — Fallout.
The two August films that you will not be able to see with your MoviePass are Disney’s Christopher Robbin and The Meg, the latter of which is hardly blockbuster worthy (I predict a $12-$14 million opening weekend). If a MoviePass subscriber can’t even buy tickets to The Meg, then what use is it?
Last Thursday, the service ran out of money and had to borrow $5 million to keep it afloat. Nevertheless, tickets were hard to come by for many using MoviePass over the weekend. The subscription service had already applied increasingly high surge pricing, and for me, that included paying a $5 surcharge to see Skyscraper two weeks ago in a half-empty theater. They also now require that users take photos of their ticket stubs in order to continue using the service, which is just silly.
I have officially canceled my subscription after 10-months subscription and 27 films. I got my money’s worth.
Interestingly, it shouldn’t hurt the wallet too much because even though I do not have an AMC theater near me (and therefore cannot join the AMC $20 subscription program), there are still some options available. Atom Tickets now gives you a free movie ticket with every four ticket purchases, while I will also receive a free movie ticket every 8 trips or so to the theater through my local theater movie loyalty rewards program (and if you are an Atom user, you can enter your loyalty card membership within the App and basically get rewarded through Atom and your loyalty card through every ticket purchase). That means that I will get about 3 free movie tickets for every 8 that I purchase. Not bad.
All of you, in fact, should use Atom Ticketing (fuck Fandango!) The app is great; you can buy tickets through Apple Pay (and even return them right up until like an hour before the movie starts, if you bail); in many areas, you can also buy concessions through the app and have them waiting for you when you get to the theater.
Oh, and one more thing: If you are a MoviePass subscriber, if you cancel and tweet a picture of their cut-up MoviePass card to Atom Tickets with the hashtags #MOVIEPAST and #ATOMSWEEPS, you’ll be eligible to enter sweepstakes to win 365 days of free movies.
Also, one more one more thing: This week only, anyone who joins Atom — MoviePass subscriber or not — and buys a ticket through the app using the promo code WEGOTYOU will get one free ticket with the purchase of any ticket.
And if it sounds like I am pimping Atom, it’s because I am. Full Disclosure: The site’s co-owner, Seth, works at Atom. But also, I really like it and when I wasn’t using MoviePass, I was using Atom. Download the app. It is seriously great.
(Update: MoviePass will apparently also raise the subscription price to $15 a month within the next 30 days).