You know what happens during slow news weeks? People start to actually give a shit about commercials. Like this one, which Sam Mendes (American Beauty, Revolutionary Road) directed for the new iPhone’s video chat service. The great thing about it is that it’s both sappy AND obvious, which is to say: A commercial anybody could’ve directed. Minus 47 points for using Louis Armstrong. So, thanks Mendes. Thanks for taking up a job that a lesser paid commercial director could’ve used to pay for his children’s preschool tuition so that you could throw another half million onto that pile of yours and then write a movie about being a disaffected middle-aged rich guy who’s just so tired of stuff.
Meanwhile, Jane Lynch has a parody iPhone commercial that’s 17 times better than what you just saw up above.