Forty odd years might not exactly be the most topical of current events, but it is summer, the season that invented “if you haven’t seen it, it’s new to you.” In the late sixties, a certain Jim Henson had built a name in advertising, and had a little side gig you may have heard of in retrospect called “The Muppets.” Henson had gotten them on some variety shows, so it wasn’t a completely unknown act, but this was still several years before “Sesame Street” and over a decade before “The Muppet Show.”
Then there was this other little company called IBM. They made computering machines. But said computering machines were too complicated for their sales staff to understand what the hell they were actually selling. So they hired Henson to make a series of training videos to explain what their technology was for to their own employees. So we’ve got Kermit and company, in addition to the introduction of an early version of Cookie Monster.
The videos have made their way onto YouTube now. There are a couple below, and the sourced article has a couple more.