NBC Goes Full Netflix, Will Let You Binge David Duchovny's New Series
WHAT IS HAPPENING? (You’re going to like it). Is this the dawn of a new era? Do you hear the 2001, A Space Odyssey music? Has NBC lost their minds, or are they about to take back the (mostly crappy) network television lead?
Okay, let me calm down and give you the lowdown. (I’m trying to breathe, but I just thought about the possibility of binge-watching Hannibal and WHOA.) NBC just announced that Aquarius — the 13-part detective series starring David Duchuvny as a cop investigating the Manson family circa 1967 — will be available in its entirety right after the May 28th series premiere. You’ll be able to find all the episodes on VOD, NBC.com and its app, and get this — the advertising will be minimal; NBC offered the series only to “limited advertisers.” Here’s the official statement from Entertainment Chairman Bob Greenblatt:
“With Aquarius we have the opportunity to push some new boundaries to give our audience something no broadcast network has done before. We are fully aware how audiences want to consume multiple episodes of new television series faster and at their own discretion, and we’re excited to offer our viewers this same experience since all 13 episodes of this unique show have been produced and are ready to be seen. I appreciate the enthusiasm we’ve gotten from the producers of the show and our partner Marty Adelstein of Tomorrow Studios to launch this series in a new, forward-thinking way.”
I’m both surprised and impressed by this move, and interested to see how quickly some of the other networks might follow suit. Will only a few select series will be made binge-able, or is gluttonous television indeed our only future? Interestingly, NBC will also continue to air Aquarius long form; that is, episodes on a weekly basis.
Fox, give us our X-Files in one gulp! Won’t you, please?
Aquarius also stars Game of Thrones’ Gethin Anthony (as Charles Manson), Grey Damon, Emma Dumont, Claire Holt and Chance Kelly. Feast on it May 28th.