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Another Mattel Action Figure Being Developed for the Big Screen

By Dustin Rowles | Industry | July 14, 2009 |

By Dustin Rowles | Industry | July 14, 2009 |

I don’t know what the hell Max Steel is, but apparently, the Mattel toy is the David Hasselhoff of Latin America — it’s the region’s number one action figure. Max Steel was introduced to America at the end of the millennium, and even had his own television show from 2000 - 2002.

That’s enough to warrant a big screen movie.

Paramount is teaming up with Joe Roth to bring the toy to your local multiplex, as a way to relaunch the franchise and sell some more of those goddamn toys. Max Steel is the sixth movie franchise it’s set up in just the last year, including He-Man, Hot Wheels, Major Matt Mason (with Tom Hanks), and, of course, the View-Master movie, which is expected to be a power-point slideshow you watch with 3D glasses.

Let’s see: The original Max Steel series had the voice talent of Chi McBride and Neve Campbell’s older brother, Andrew. The title character is the alter-ego of Josh McGrath, a 19-year-old extreme sports star, who was injured by a superpowered cyborg and exposed to a swarm of microscopic nanomachines. To save him, his foster father injected him with a large proportion of the transphasic energy, which allowed him to survive, with some sort of super powers, which include the ability to alter his appearance, turn invisible and become super-strong. I bet he gets laid a lot, too.

Why don’t we see more movies where the superhero uses his powers for good … fucking? What lady would pass up the opportunity to bed a guy loaded with transphasic energy? That’s like superhero Viagra.

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Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.