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Marvel Finally Figured Out How to Compel You to Watch 'Agents of SHIELD' Again

By Dustin Rowles | Industry | October 22, 2014 |

By Dustin Rowles | Industry | October 22, 2014 |

Despite an incredibly creative turnaround in the last third of its first season — a turnaround that continues into this year — Agents of SHIELD’s ratings have not rebounded after the dismal beginning of the series resulted in it shedding over half its viewers. In fact, it’s now getting beat by The Flash (which was picked up for a full-season yesterday) on The CW in the demo, and not even the arrival of Agent Carter at midseason has been able to encourage people to come back into the fold (you should, y’all! The Agent Carter storyline is going to intersect with SHIELD, and all those alien symbols from Guardians are cropping up on SHIELD, and how are you going to know what happened to SHIELD between Guardians and Age of Ultron if you don’t watch? What’s that? You’ll ask someone? Look it up? But … but … Oh, fine.)

Anyway, there’s a very good chance a huge number of folks will turn out for next week’s episode of Agents of SHIELD, however, because the Avengers: Age of Ultron teaser trailer will be premiering then. BOOM! Synergy.

We do not know when, during the episode, it will air, but you can be fairly certain that it won’t be in the first quarter of the episode. They’re going to make you watch the entire thing for the trailer, but if it’s as good as it has been this season, that’s not a bad thing (I haven’t seen last night’s episode yet, so I cannot speak to its quality).

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Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.