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nsync 2.jpg

Lance Bass Didn't Know N'Sync Released An Album Yesterday. You And Everybody Else, Buddy

By Emily Cutler | Industry | July 30, 2014 |

By Emily Cutler | Industry | July 30, 2014 |

Remember a little while back when I snarkily commented on Taylor Swift’s Wall Street Journal article? This is just more evidence that no one should ever take Taylor Swift seriously.

N’Sync released a “new” album yesterday, though it contains no actual new material. Instead, one of the execs at Sony Music Entertainment threw together some “rarities” and “alternate versions,” and called it a day. Actually he called it The Essential without bothering to answer, “Essential to whom?”

But don’t worry, guys, you’ll still get the radio versions of “Bye, Bye, Bye” and “It’s Gonna Be Me” that you heard everywhere in 2000. Just for fun, they added covers of party starters “The Lion Sleeps Tonight” and “More Than A Feeling.” Sony also never went to the trouble of informing N’Sync’s members that they were releasing the album.

See, recording industry, this is why we don’t like you anymore. You can’t compile some bullshit album mostly from 15 years ago, disregard the artists’ wishes, and expect that the album buying public is still going to come rushing. If you take the time and effort to nurture new talent, to set reasonable expectations concerning sophomore album sales and touring schedules, if you tapped into what people are looking to listen to online, if you actually treated musicians like people instead of commodities, your sales wouldn’t be slipping. But that’s not what you do. You treat both your producers and customers poorly, and when we don’t buy your garbage, you blame new technology. Of course no one bought this “new” album. You can’t expect that … wait, what? The Essential has already sold out on Amazon?

This is why we can’t have nice things, guys.

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