Having lived in Ithaca, NY for three years, the only good thing I can say about the city — unless you like the smell of hippies or enjoy watching middle-aged women belly dance in the downtown shopping area — was that it had a Wegman’s, the greatest grocery story in all the land. It was like a grocery store mecca. And as as far as grocery store dining went, it was infinitely superior to Whole Foods.

But it was still a grocery store, and Alec Baldwin — who has a history of playing awesomely wealthy jackasses — is the last person you’d expect to see in a commercial for the supermarket. Weirder still, he does it without a trace of irony. It is freakishly jarring.

Watch.

Was Craig T. Nelson not available?

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Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.

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