In a most egregious and insidious example of a slow news day meme worming its way into pseudo-importance on the interwebs, we have today’s example of collective importance inflation. James Cameron rented some office space.
No no no, that just won’t do as a lead. Let’s think for a bit. Well, James Cameron will be working on the sequels to Avatar there, and in particular it’s the special effects that will be done in this office space. Now we’re getting somewhere: “Avatar Special Effects Team Gets Office Space.”
But that just sounds boring, I mean, everyone knows that special effects are done on computers nowadays, which means that the office will probably look like any other office space for a computer company: server room, cubicles, a bunch of white boards, maybe some conference rooms. The coffee will suck, because the coffee always sucks. The employees will wear khakis and id badges and go downstairs to the cart for coffee instead of sucking down break room sludge.
Eek, this is sounding like Office Space, how can we gussy up this non-starter a bit more? Ooh, it’s in Manhattan Beach, now that sounds exotic! “Avatar Sequels Being Made in Manhattan Beach.” Now that’s a headline to rock a slow news day.
Have you ever been to Manhattan Beach? I know, it’s got two of the sexiest real estate words in the universe right there in the name, but there are a few other things you should know. There are about 200 towns in Los Angeles County. The actual city of Los Angeles has strange gerrymandered borders that worm through the county, around all manner of little towns. Manhattan Beach is the one just south of LAX. Check out the Google map up above and you’ll see that rather than being terribly exotic, it’s a reasonable walking distance to both a PF Chang’s and a Romano’s Macaroni Grill. Nothing says creativity like mid-range chain restaurants specializing in non-offensive food for office drones!
Look, news sites always stretch a bit on slow news days, but changing “Graphic Design Company Rents Office Space Down Near the Airport” into “Avatar Sequels Being Made in Sexy Town” is so cynical that the Onion wouldn’t run it.
(source: every goddamned trade news site on the internet)