Would you pay $20.00 to $30.00 to watch a movie in your home within thirty days of its theatrical release? If you nodded your head, is you crazy?
According to The Wall Street Journal, Time Warner Cable, Inc. has pitched just such an idea to some major Hollywood studios. “Home theater on demand” could theoretically be in place by 2011, becoming be a threat to theater owners, since the normal window of time between theater and DVD releases would be changed. Currently, that cushion keeps the sale of DVDs from affecting box office receipts. Now I’ll concede that I love the availability of IFC movies being released On Demand the same day as theaters through my cable company, but I pay nothing near $20.00 to watch a film at home - nor would I.
I do understand that studios are looking for a solution to piracy issues, but theater owners and premium channels with deals already in place are likely to put up a fight. What say you all?