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In a Transparent Attempt to Make Us Forget 'A Million Ways to Die in the West,' Seth MacFarlane Pledges $1 Million to 'Reading Rainbow'

By Dustin Rowles | Industry | June 27, 2014 |

By Dustin Rowles | Industry | June 27, 2014 |

It’s not going to work MacFarlane! You may have given us one of the most intelligent, educational shows on television in Cosmos, and maybe he used some of his money to ensure that Carl Sagan’s work was put in the Library of Congress, and OK, sure, he gives a lot of money to Chrysalis and Perry’s Place, and is a huge supporter of cancer research, but you think that’s enough to make us forget about Neil Patrick Harris filling a hat with his own feces? Twice? Or one of the worst comedic performances in years, from Charlize Theron? I mean, MacFarlane is a nice guy, but not that nice.


Anyway, now he’s really gone and done it, agreeing to match any donations made to LeVar Burton’s Reading Rainbow Kickstarter between now and July 2nd, up to $1 million. With five days to go, the Kickstarter has surpassed the original $1 million goal and is closing in on the ultimate $5 million goal. It now has $4.1 million. With MacFarlane’s help — and the publicity for the campaign that MacFarlane’s help brings — I have no doubt that Reading Rainbow will be fully funded and available to the nation’s schoolchildren in no time at all.

Although, back in my day, we didn’t have fancy things like Reading Rainbow. When we entered the first grade, our parents threw us in a padded room with a copy of James Joyce’s Ulysses and told us to figure it out, and don’t come out until we do. That taught us perseverance: We weren’t spoonfed letter sounds and cartoon gimcrackery. No sir! We learned the alphabet FROM OUR SOUP.

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Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.