I’ve said it before, but being on the marketing team behind The Dark Knight Rises is basically the most useless job in the world. It’s like being a Wal-Mart greeter: You’re not convincing anyone of seeing a movie they’ve already planned to see. You’re basically waving at people as they walk in. Warner Brothers could flood the market with marketing, but it’s not really going to push the needle. Other than making people aware of the release date, The Dark Knight Rises sells itself. You could run an ad of a guy holding a poster board that said, “The Dark Knight Rises opens on July 20th,” and the movie would still make $600 million.
You know who is not going to see The Dark Knight Rises? Dead people. And if they’re recently dead enough, they may find a way.
All the same, there is a new full-length trailer, and it is fantastic. If I were you, though, I’d avoid it. Save as much mystery as possible for the theater-going experience.