Lionsgate, having acquired the Hunger Games mega-franchise, has apparently set their sights on total entertainment world domination. First up, they’re launching a mobile video game, with the goal of giving fans “an experience like they have never had before” (AKA a lot of kid killing, if we’re keeping with the books). Specifically,
Being able to role-play with the mentors straight from the world of ‘The Hunger Games’ will let fans feel as if they are in the middle of the action.So I’m skipping the part where I go on a long snobbish rant about how that’s what the goddamn BOOKS do, right? That that trilogy is written in a way that can transport you into the action in a way a video game never could. The whole “take a look, it’s in a book” thing— I’m skipping that part, right? Cool.
Next stop, a museum tour. I guess that’s what the kids are into these days. Museums? I’m not really sure. I can tell you though, that if there are not LOTS of dioramas, I am not interested.
The chief marketing officer for Lionsgate says,
Now that we’ve built a critical mass of intellectual property, we’re committed to extending our brands into exciting new businesses that create opportunities for our fans to engage with our properties at the same time they deliver significant incremental financial benefits to Lionsgate.Now, I’m not fluent in corporatese, but I think this translates to, “We have a bunch a Hunger Games props and costumes and stuff, and it won’t fit in our warehouses anymore and we’d also like to make money off of it.
Finally, Lionsgate has partnered with the creative entertainment group Thinkwell to explore the possibility of Hunger Games theme parks. This can mean only one thing. (Okay, it can mean many things but I’m focusing on one.) We are one step closer to my dream of riding on a roller coaster made of fire.
Dreams really do come true.
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