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How To Squander Your Rachel Weisz Opportunities: Which Of These Movie Posters Works For You?

By TK Burton | Industry | July 6, 2011 |

By TK Burton | Industry | July 6, 2011 |

I’m totally stealing one of Dustin’s gimmicks, because I’m lazy.

Here are four posters. As many may realize, the art of the movie poster is a dying breed, much like the art of the trailer. There’s a certain verve involved with a great poster, a sense of artistic panache, an understanding of space and placement, and making something intriguing without being too obvious. These days, we see very few great ones — in fact, the best movie poster’s you’re likely to see are the unofficial ones done by independent artists. Sometimes the marketing and PR folks get it right. Sometimes it’s such a shit movie that no poster can save it. Sometimes, it’s somewhere in between.

This? This is an utter waste of Daniel Craig and Rachel Weisz. Still, it’s not a bad poster, just wasteful.

Another Very Serious Movie, again featuring Rachel Weisz. I was planning to see this at IFFB, except that I got drunk by accident. It’s an interesting premise, though. Kind of a bland poster, and it tells absolutely nothing about the movie, and I don’t mean that in a good way. For all I know, it’s a thriller about marching band tryouts. Do they have whistles in marching band? Oh, fuck you.

I love this poster, and not just because I adore Juno Temple. It’s sort of Warhol-esque, it’s a lovely homage, and it’s just… interesting.

Eh. Men with guns. Not too exciting, and that tag line is atrocious. Plus, isn’t Clive Owen the bad guy? Shouldn’t they at least be pointing their guns at each other? Also, the lack of Yvonne Strahovski = massive fail.

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TK Burton is an Editorial Consultant. You may email him here or follow him on Twitter.