Mariah Carey’s newest album Caution doesn’t come out until tomorrow, yet she just opened up a can of weaponized glitter and knocked Lady Gaga and Bradley Cooper’s A Star Is Born soundtrack down a few pegs to nab iTunes’ #1 album spot. By what sorcery, you ask? Magical Mariah diva dust, that’s how! It was the soundtrack to the movie Glitter that shot up the charts, propelled by Mariah’s global fanbase (her lambily) and the power of of Twitter.
Glitter is right up there with Gili, Ishtar, and From Justin To Kelly on the list of movies that can double as an easy punchline, or a gag gift for your holiday White Elephant exchange. The loosely autobiographical 2001 flop, starring Mariah, has a 7% rating on Rotten Tomatoes and was pretty much universally mocked as a silly vanity project for a troubled diva. Add in the fact that the release of the film’s soundtrack was delayed because Mariah was hospitalized for what she now attributes to a then un-diagnosed bipolar II disorder, you’ve got a recipe for a glitter bomb the likes of which the world has never seen. The date of the eventual release: September 11, 2001. The timing could not have been worse. Neither could the movie.
But the album is not the film and while Mariah’s never shown much aptitude for acting, her musical prowess cannot be denied. And many a die hard Mariah fan will tell you that Glitter is an underrated gem in Mariah’s certified platinum tiara. There’s even a hashtag on Twitter called #JusticeforGlitter that’s been floating around for a while. People knew the album’s flop had nothing to do with its quality. That hashtag will come back in this story like Chekhov’s 6” stiletto (though Mariah prefers a kitten heel slipper these days).
The lambily does not fuck around. They are dedicated and well versed in the Mariah catalog of bangers, bops, and jams. One French member of the lambily was eagerly counting down the days until Caution was released, and created a little calendar and listening schedule. He encouraged others to join in.
This was peeped by a fan account who nabbed the countdown idea and on the Glitter day, added in the unifying #JusticeForGlitter. And just like that, Lady Gaga started hearing Mariah’s little shoes clip-clopping up behind her.
7 days to go until @MariahCarey’s #CAUTION ⚠️! But today we get #JusticeforGlitter - the fan favorite underrated soundtrack. The album is sadly still unavailable for streaming, but you can get it here for only $4.99. What are your favorites on this gem? https://t.co/fg0WynYKND pic.twitter.com/JJgdhVVj7t— Mariah Trends (@MariahTrends) November 9, 2018
Despite the fact that people had to actually purchase the album since it wasn’t available streaming, it started climbing the charts with a quickness. First, it came for the soundtracks charts.
Wow! @MariahCarey’s Glitter is now #20 on iTunes Soundtracks (#243 over all) - a new iTunes peak. Can it enter the top 200 #lambs? Get it for $4.99 now: https://t.co/fg0WynYKND #JusticeForGlitter pic.twitter.com/u03AvijtLC— Mariah Trends (@MariahTrends) November 11, 2018
Congratulations @MariahCarey! #Glitter has entered the iTunes Top 10 in the USA. The soundtrack is also charting in various countries internationally, including the Philippines, UK and Australia. 👑 #JusticeForGlitter https://t.co/3lscP8Crzr pic.twitter.com/tcVvQQsOiy— Mariah Carey Australia (@MariahCareyAU) November 14, 2018
Then it freed itself from the shackles of genre and began its dizzying ascent to the top.
Who would have thought that after 17years of its release, Glitter would be creeping in the top 10 of all genres on the ITunes Chart? No promotion just pure legend status @MariahCarey 🔥🔥🔥🔥🔥 #JusticeforGlitter #MariahCarey pic.twitter.com/UkRXB0pQmp— Kavion Macon 🎄✨ (@Levelup_son) November 14, 2018
Mariah herself was amazed.
And just like that, the shimmering, shining comet that is the soundtrack to Glitter, crossed the sky and showered an undeserving world with lens flares and light!
I have to dedicate today's #tbt to Glitter, which is currently #1 on the iTunes albums chart, 17 years after its release and on the eve of my new album release! My fans are THE BEST 💖💖💖 #JusticeForGlitter!! LET'S GO #CAUTION⚠️ pic.twitter.com/i2v8Zkp1oy— Mariah Carey (@MariahCarey) November 15, 2018
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