After Pete Carroll’s boneheaded call to throw it on second down with only two yards to go and THE BEST RUNNING BACK IN THE LEAGUE at his disposal, the most memorable moment of last night’s Super Bowl may have been Nationwide’s Dead Kid commercial, i.e., the ad that dropped a trauma bomb into every Super Bowl party in America.
Did you even know that a kid could die from eating dishwasher soap packets, BECAUSE THAT CAN HAPPEN. They should really stop making them look so delicious.
Anyway, as you’d expect, Twitter reacted appropriately (by being hilarious):
These Nationwide memes are brutal… Dying over here… pic.twitter.com/zmHMgsSv93— Juan Carlos Bagnell (@SomeAudioGuy) February 2, 2015
Me watching that Nationwide commercial pic.twitter.com/6g0baNkdJa— Chris Jackson (@ChrisCJackson) February 2, 2015
I just saw the darkened silhouette of the Nationwide kid in my bedroom doorway. Then, just like that, he was gone. Thanks, Nationwide.— Willie Geist (@WillieGeist) February 2, 2015
That game ended so dumb the whole experience feels unsatisfying. And the Nationwide kid can no longer fly.— Judd Apatow (@JuddApatow) February 2, 2015
Now I have to go shovel over a foot of snow. Hope I don’t end up in a Nationwide ad.— Chris Becker (@crsbecker) February 2, 2015
Would it make you all feel better if I told you the family in that Nationwide commercial are VERY active in the white power movement?— Jake Fogelnest (@jakefogelnest) February 2, 2015
Super Bowl Trivia Fact: THE SLAP from NBC is a prequel to tonight's Nationwide Insurance Ad.— David Chen (@davechensky) February 2, 2015
HI WE'RE NATIONWIDE BUY OUR INSURANCE OR YOUR KIDS WILL DIE— Fake Bo Pelini (@FauxPelini) February 2, 2015
We need @HaleyJoelOsment to review the Nationwide commercial. He's probably seen that kid before.— Richard Roeper (@richardroeper) February 2, 2015
Wes Craven's "A Nationwide On Elm Street"— Ryan McGee (@TVMcGee) February 2, 2015
Idea for next Nationwide commercial: pic.twitter.com/zekICB3ooZ— Steven Santos (@stevensantos) February 2, 2015
Nationwide, knowing that they stirred some sh*t with that ad, released a statement to NBC News late last night defending the spot, saying that “the sole purpose of this message was to start a conversation, not sell insurance. We want to build awareness of an issue that is near and dear to all of us-the safety and well being of our children.”
Fair enough, but there are lots of ways to start a conversation besides KILLING A KID DURING THE SUPER BOWL. What does it say that an insurance commercials was darker and more depressing than the Domestic Violence prevention ad, which aired at the end of the half, i.e., when viewers were most likely to visit the restroom.