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Here's How Twitter Reacted To The Most Depressing Super Bowl Commercial of All Time

By Dustin Rowles | Industry | February 2, 2015 |

By Dustin Rowles | Industry | February 2, 2015 |

After Pete Carroll’s boneheaded call to throw it on second down with only two yards to go and THE BEST RUNNING BACK IN THE LEAGUE at his disposal, the most memorable moment of last night’s Super Bowl may have been Nationwide’s Dead Kid commercial, i.e., the ad that dropped a trauma bomb into every Super Bowl party in America.

Did you even know that a kid could die from eating dishwasher soap packets, BECAUSE THAT CAN HAPPEN. They should really stop making them look so delicious.

Anyway, as you’d expect, Twitter reacted appropriately (by being hilarious):

Nationwide, knowing that they stirred some sh*t with that ad, released a statement to NBC News late last night defending the spot, saying that “the sole purpose of this message was to start a conversation, not sell insurance. We want to build awareness of an issue that is near and dear to all of us-the safety and well being of our children.”

Fair enough, but there are lots of ways to start a conversation besides KILLING A KID DURING THE SUPER BOWL. What does it say that an insurance commercials was darker and more depressing than the Domestic Violence prevention ad, which aired at the end of the half, i.e., when viewers were most likely to visit the restroom.

Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.

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