The genius of this baby announcement is that, on the YouTube page, it also links to the baby registry. As of this moment, this video has been seen over 900,000 times. Smart.

Unfortunately, unless I’m doing something wrong, it appears that only one purchase has been made from the registry so far. COME ON PEOPLE. Show some appreciation.

The conceit didn’t do much for me until the winning Michael Scott bit from The Office and, yes, I’ll admit: The announcement in the end was pretty goddamn cute.

Well done, McGillicuddys.

(H/T MCR)

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Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.