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Exclusive: Hasbro Developing Its Own Version of The Avengers

By Dustin Rowles | Industry | May 24, 2010 |

By Dustin Rowles | Industry | May 24, 2010 |

In recent years, Marvel is not the only company that’s started to exploit its properties for use in films, creating an entire new movie universe that’s leading toward The Avengers. Hasbro has also launched a number of projects, in conjunction with Paramount Studios, including Transformers and G.I. Joe. Hasbro’s production company additionally has a number of other projects in development, including movies based on Battleship, Micronauts, Risk, Stretch Armstrong, Ouija, Candy Land and Clue. (Two other products, M.A.S.K. and Jem, we know also have separate movies in the works).

It only makes sense, too, that Hasbro would want to create an all-star movie for itself, one that would include as many of their properties as possible. There are several other Hasbro products that might not necessarily warrant an entire movie, but could work in an ensemble. Products like Play-Doh, the Cabbage Patch Kids, Mr. Potato Head, My Little Pony, Lite Brite, Tinker Toys, Zoids, and Army Ants.

What better way to exploit all of the Hasbro miscellanea than to rip off Night of the Museum? We’ve learned exclusively, via The Hollywood Cog, that that’s exactly what Paramount and Hasbro are doing: Developing a movie called Hasbro Factory, which is being described as Night at the Museum inside a Hasbro Factory, which also makes it something akin to Toy Story with only Hasbro Toys. The details we have are scant — it’s out to writers at the moment. We don’t even know which toys will make it into the final movie, or if the board games on which other movies are being based will make crossover appearances, but in either respect, it’s really silly to be talking about the possibility of the Battleship Board Game making an appearance in a movie with the Play-Doh man. But that’s the state we’re in right now.

Here’s hoping somebody stick My Little Pony’s head into an Easy Bake Oven for a cheap laugh.

Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.

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