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'Deadpool 2' Continues Its Brilliant Marketing Campaign, Mocks 'Infinity War' No-Spoiler Campaign

By Jodi Smith | Industry | May 9, 2018 |

By Jodi Smith | Industry | May 9, 2018 |


Deadpool 2 is happening next Friday and I am stoked. I want to watch it, know it, love it, and then repeat ad infinitum. Until May 18, 2018, I’ll have to settle for bingeing on the epic marketing campaign erupting all around us, like butterflies with company logos emblazoned upon their wings. The video with Celine Dion filled me with something my psychologist assures me are “emotions” and now there is a behind-the-scenes look at how it managed to be such perfection.

Unrelated to the video, take yourself to Google. Type in Deadpool 2 and hit enter. Watch all of the videos that appear with an allegedly fictional character answering the top trending searches.

Hi! You’re back! Watch this video of Canadian superhero-ish Deadpool making Canadian threats for being excluded from Eurovision for being Canadian.

Finally, at least for today, mocking the Infinity War campaign of not spoiling the movie plot, Deadpool has some demands of his own. I wonder if one of those paws belongs to Dogpool? I know that none of them belong to Shorty No-Pockets.

Jodi Smith is the Associate Trade News Editor at Pajiba. You can email her or follow her on Twitter.

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