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DC Comics Makes a Sexist Mistake, But Recovers Nicely with Quick Course Correction

By Cindy Davis | Industry | September 30, 2014 |

By Cindy Davis | Industry | September 30, 2014 |

Here’s a handy, dandy, little example of course correction that corporations (and individuals) should emulate: make a mistake, quickly own up, and set things right. Simple. Easy. Effective. After a couple of sexist DC Comics t-shirts were recently spotted by consumers, fans made their displeasure known. You’d think DC would have figured out before they sent those tees out to stores, “Hey, this is what sexism looks like,” but you’d be wrong.

I mean, reducing Wonder Woman to Superman’s “score”?


And exactly how does one train to be Batman’s wife? (Maybe we’ll find out in Fox’s Gotham prequel series?)


As they are, the shirts deliver a pretty crappy message; in DC-land, women are viewed merely as superhero hangers-on, or aspiring ones.

But lo and behold, only a day after the complaints and news reports were widely made public, DC Comics stepped up to the plate and hit — if not a home run — at least a double:

“DC Comics is home to many of the greatest male and female Super Heroes in the world. All our fans are incredibly important to us, and we understand that the messages on certain T-shirts are offensive. We agree. Our company is committed to empowering boys and girls, men and women, through our characters and stories. Accordingly, we are taking a look at our licensing and product design process to ensure that all our consumer products reflect our core values and philosophy.”

While my cynical side wonders if Marvel’s female Thor introduction yesterday had anything to do with DC’s promptness, I’m really hoping it’s more one of those ‘wake up and smell the coffee’ moments. Fans have been loudly making their equality wishes known, and I’m pretty sure the universe is listening. In that vein, a word (or two or three eight) to all our friends at both DC and Marvel:


Seriously though, it’s good to see this kind of response. Hopefully DC will stick to their word and truly review the messages they’re sending out.

(via CBR and The Mary Sue)

Cindy Davis, (Twitter) is training to kick Batman’s ass.

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