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The New iPhone 3GS Is Coming Soon

By Dustin Rowles | Industry | June 9, 2009 |

By Dustin Rowles | Industry | June 9, 2009 |

iPhone freaks are, undoubtedly, aware that Apple announced their new phone yesterday. It’s faster, it has more storage, it has video capabilities, and it has better battery life. However, it doesn’t seem like a particularly huge upgrade, and for those of you who already have iPhone’s, Techcrunch makes a pretty compelling argument for why you probably ought not bother upgrading. Mostly, it’s because existing iPhone users basically get screwed in the bargain: $500 to upgrade? I think I’ll stick with what I got, at least until Apple figures out a way to incorporate a flask into their design.

So, why the hell am I talking about the iPhone? Because Apple went and hired a big-time blockbuster movie director to direct its latest commercial for the IPhone 3GS. David Fincher directs this 30-second spot. And you know what? It seems kind of a waste. You could pretty much get any TV director off the street to film the same commercial. But then again, if they did that, I wouldnt’ be talking about it. Damn you, Apple. You win again.

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Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.