Movie theaters are already ludicrously expensive bastions of a world that is slowly dying in the face of constant streaming, almost exclusively visited by the old and young trying to escape their homes, and movie critics wishing they could escape to them. One of the sole things that makes them tolerable is the fact that the crowds (or half dozen assorted strangers, which is more common at this point) are forced to not use their cell phones, and there’s a blissful darkness and silence except for what’s on the screen.
China has decided to wage war once again on all common decency and democratic values.
Where theaters in America are either going out business or going Drafthouse style to up the customer experience, theaters in China or going the other direction. They’re catering to text messaging, adding “bullet screens” which add the text messages of the audience directly to the movie screen for everyone to read.
I really just vomited a little.
Further, the audience has to pay 10 cents per message. Those poor, poor, parents getting those bills to pay for the destruction of civilization.
Said director Shen Leping:
“We are exploring how the response from the audience can affect the movie itself… We are, in fact, putting the director and viewer on equal terms, and I think many of the opinions of the viewers are very helpful for film makers,”
That would be wonderful if the viewer and director were actually on equal terms in any way shape or form, rather than one of them being any jackass with $10 and a cell phone, while the other made a fucking movie.