This is the Asus Transformer Prime:
This is the Transformer Optimus Prime:
This is the Asus Transformer Prime with descriptions of its various parts and functions:
This is the Transformer Optimus Prime in his retro-classic look from the 1980s:
This is the Asus Transformer Prime being coy:
This is the Transformer Optimus Prime if he was a steampunk robot:
This is the Asus Transformer Prime in the hands of a man with no head:
This is the Transformer Optimus Prime in the hands of a giant dick:
I have more faith in you, but toymaker Hasbro doesn’t think you can tell the difference. They’re suing computer-maker Asus for naming their laptop-that-turns-into-a-tablet (or, their tablet-that-turns-into-a-laptop) the Transformer Prime. The supposed trademark infringement comes into play in the marketplace, where consumers will apparently be so confused by the computer’s name they’ll buy it mistakenly thinking they’re getting the most expensive and elaborate action figure ever. I’ll grant Hasbro that Asus is absolutely capitalizing on the name recognition of both the toy/movie/cartoon franchise and the series’ main character. But actually filing court documents that basically call their fanbase mouth-breathing morons takes Devastator-sized balls.
Then again, Transformers: Dark of the Moon earned a billion dollars at the box office last year. Maybe those fans do need all the help they can get.
Rob Payne also writes the indie comic The Unstoppable Force, tweets on the Twitter @RobOfWar, and his ware can be purchased here (if you’re into that sort of thing). He can’t wait to sue Denzel Washington for confusing his fans with that Unstoppable movie.