The guys over at Bloody Disgusting are having a good time at absolutely no one’s expense, basically baiting Summit Entertainment into denying a rumor, therefore giving it merit, which is how politics works, so why not the Internet?
Over the weekend, BD floated the idea that Lionsgate — which now owns Summit Entertainment — would reboot, remake, or somehow sequelize Twilight as soon as Breaking Dawn Part II had soaked the market for all its worth.
They’ll deny it, right here, right now. We’ll get plenty of eggs in our face. Sites will burn us at the stake like a witch during the Salem trials. Still, the fact will remain: it’s true.
In fact, they’re already discussing it internally. It will happen.
It’s a safe bet to float the rumor because it’s Twilight news, and everyone is going to pick it up, because — like Lionsgate — we all like to soak up the page views, even if it’s to denounce a bullshit rumor that will probably ultimately happen anyway because it’s Hollywood where nothing that smells like ballsweat and cash will ever die. Also, because even if it’s not true today, readers can get a head start on bitching about its inevitability, and we can all carry our faux-outrage around with us until we’re so crumpled by it that the actual announcement — when it comes — won’t actually faze us. We’ll be like, “Oh, someone reported that, like, two years ago. Duh.”
Then everyone gets to feel superior, Bloody Disgusting gets the hat tip, the rest of the Internet gets their page views, and Nikki Finke — who called bullshit on this rumor — can shout her TOLDJA’s even though she didn’t tell us, and then even she gets to feel superior, and really, at the end of the day, isn’t that what the Internet is for? To make us all feel superior about ourselves?
Speaking of which, even though they’ll deny it, Marvel is having internal discussions about wiping the slate clean after the second The Avengers film and starting all over from scratch with a new cast, new origins stories, and two more failed cracks at Incredible Hulk movies.