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Pajiba's Non-Exclusive: Sacha Baron Cohen’s Bruno A Lot Like Borat

By Dustin Rowles | Industry | March 17, 2009 |

By Dustin Rowles | Industry | March 17, 2009 |

Hey! Have you guys heard about Bruno, the exciting new movie from Sacha Cohen Borat, who is a very funny man. Everyone says so! Well, have we got a scoop for you. According to Steven Zietchick’s The Hollywood Reporter’s Risky Business Blog , three sequences from the movie were previewed at SXSW. THR’ man on the ground, some hack named Daniel Carlson, provided a report exclusive to THR, and Mr. Zietchick generously arranged Mr. Carlson’s for THR’s outstanding readership:

Bruno — who of course began on “Da Ali G Show” as the flamboyant Austrian host who makes right-wingers and fashionistas alike squirm with his direct and clueless questions — begins in the footage by saying he wants to be the biggest Austrian celebrity since Hitler. ( Like Borat, he too is a correspondent from another country.) There were then three segments.

The first involved Bruno telling eager parents he was doing a baby photo shoot, and would they be willing to do outlandish things, like drop their baby several stories, in order to be in the shoot? (Of course many were.)

A second segment also involved a baby shoot, and Bruno asking parents if their baby could lose some weight or even go through liposuction because he’s too fat. in a third, he hosts a mixed-martial arts competition, which seems to be going well until he begins making out with another man, earning the boos of the crowd.

By showing both his own outrageousness and the foibles of the American public, Carlson says, the pic had the feel of Borat redux. Funny, in other words, but familiar. “You’ll laugh and groan in all the right places, but it will never not feel familiar,” he said. “It’s funny deja vu, but it’s still deja vu.”

And there you go, folks. A third-hand exclusive! Shiny news filtered from Daniel Carlson to The Hollywood Reporter and subsequently picked up and watered down by us. Also, Daniel Carlson is sitting next to me as I write this, but he refuses to give me any such information until it’s filtered through the appropriate channels. Also, Barack Obama is the President and a man has landed on the moon.

Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.