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Taika Waititi Cate blanchett.jpg

Box Office Report: Thor! What Is He Good For?

By Kayleigh Donaldson | Industry | November 6, 2017 |

By Kayleigh Donaldson | Industry | November 6, 2017 |

Praise the pineapple clad prince himself, Taika Waititi has become king of the box office this week as Thor: Ragnarok opened in the top spot with a staggering $121m opening weekend. That’s the seventh largest opening for a film in the Marvel Cinematic Universe, overtaking Spider-Man: Homecoming from earlier this year. The film was already doing well internationally, with around $55m in its opening week in China - a record for a November release - and audiences were more evenly split along gender lines than the previous two films in the saga. See, Taika gets women! Well, Taika and Chris Hemsworth’s impeccable short-hair-and-biceps combination, but that’s really all thanks to Taika so thank you very much New Zealand. If Thor: Ragnarok holds onto that strong opening, its domestic run could easily top $350m. There’s no way this won’t make the top 10 highest grossing films of the year. Watch out, Logan, because you may slip out.

The same can’t be said for A Bad Moms Christmas, although its $17m gross from the opening weekend is pretty modest and certainly nothing to sneeze at. Audience responses have been warm and a massive 87% of those viewers were women, according to statistics. The big question will be to see if it can sustain those numbers as we move in closer to the Christmas season (oh dear god how is it November already?) That first film took in over $113m domestically, so there are high hopes for a future comedy franchise here.

The rest of the top 10 was rounded out with older releases: Jigsaw tumbled hard after Halloween, as did Tyler Perry’s Boo 2! A Madea Halloween; bless little Geostorm’s heart for hanging in there at number 5; the domestic gross for Blade Runner 2049 hit $85m, which is nothing to mock, although clearly not the numbers they were hoping for. Suburbicon stumbled to number 13 with $1.16m, averaging out at $567 a theatre. Ouch. It’s also notable that Tom Cruise’s latest, American Made, has been out for 6 weeks now and has yet to make back its $50m budget domestically.

LBJ, the latest film from Rob Reiner with Woody Harrelson playing Lyndon Johnson, took in just over $1m from 659 theatres. The real indie hero this week was Greta Gerwig’s directorial debut Lady Bird. From four theatres, it delivered a $375,612 opening gross, which is an indie record for the year. Amazon Studios’s latest, Last Flag Flying, courtesy of Richard Linklater, had a soft opening of $42,000 from the same number of theatres. The studio will be hoping for better results in the coming weeks for Oscar season.

Oh, and Tulip Fever took in $242.

Next week sees the release of Daddy’s Home 2, because we were all missing that anti-Semitic misogynistic wife-beater Mel Gibson, weren’t we, as well as Murder on the Orient Express courtesy of Kenneth Branagh’s moustache, and the limited release of Oscar favourite, Martin McDonagh’s Three Billboards Outside Ebbing, Missouri.

You can check out the rest of the weekend box office here.

What films did you watch this weekend? Did Thor: Ragnarok make you change your Chris ranking? Do you look as good in pineapple print as Taika Waititi? Could anyone ever look as good in pineapple print as Taika Waititi? At what period in his life was Jeff Goldblum at his hottest? Do you know him? Is he a friend from work? Answers in the comments.

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Kayleigh is a features writer for Pajiba. You can follow her on Twitter or listen to her podcast, The Hollywood Read.