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Box Office BAMF: 'Cinderella' Slaughters Liam Neeson

By Kristy Puchko | Industry | March 17, 2015 |

By Kristy Puchko | Industry | March 17, 2015 |

In case Hollywood needs further proof that movies about women can hold mass appeal, Cinderella ran out of bubblegum this weekend and kicked the ass of Liam Neeson’s latest not Taken offering.

The Lily James fronted-fantasy made nearly $60 million more than Neeson’s Run All Night. When it came to satisfying audiences, Cinderella won there too, edging out an A Cinema Score where the latter earned an A-

But defeating one in an increasingly blurry line of Neeson thrillers is nothing, especially when an R-rating hurts its cross-demographic appeal.

However, Vanity Fair points out the Kenneth Branagh’s Cinderella also bested his smash-hit Thor. And that’s not all.

With its $67.8 million opening, the candy colored romance very nearly beat the debut of last year’s massive fairy tale hit Maleficent. An achievement all the more impressive when you factor in that the sweeter and far less rape-driven Cinderella had no stars on the level of Angelina Jolie, nor the added bonus of 3D ticket prices. (Not to mention the obstacle of ads that made the movie look almost repulsively cheesy!)

Ultimately, the success of Cinderella is good news all around.

For James and her handsome leading man Richard Madden, this should mean bigger and more lucrative roles. For girls, it could mean more heroines who are strong in more ways than weapon wielding. For Disney, it’s practically a mandate for the live-action reboots they’ve been lining up anyhow. And for us it means Beauty and The Beast and its promising cast should continue this wave of live-action fairy tales that are actually distinctive and fun! (You know. As apposed to dingy and depressing as fuck.)

Here’s to the continued redefining of princesses! And here’s to you, Cinderella!

Kristy Puchko share more Cinderella thoughts on her podcast Popcorn & Prosecco

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Kristy Puchko is the managing editor of Pajiba. You can follow her on Twitter.