Remember when a viral campaign was something clever that gradually caught on and people who invested time trying to figure it out were really rewarded? No? Me neither, I think they’ve always just been a corporate game that we’ve been convinced has some nostalgic basis in the past like Christmas lights and diamond engagement rings. So here’s the instructions for getting super ultra secret pictures for Battle: Los Angeles:
First head over to the official Battle LA site. Click on the “Sightings Map.” From there, click “Priority Access” and enter the code (the film’s release date) 031111. This should take you straight to the new viral page, Unidentified Enemy, where you can see these images and more.
The film release date is the code? Come on now, that’s not even trying. Look, we know that they probably sent out an email to trade news sites with the instructions as to what to do, because no one actually tracks down these things themselves. Because if they didn’t send the email, no one is actually sitting refreshing the page of a movie website and trying to type in random strings of numbers into a login box to see if they get a sparkly surprise. But at least toss us the bone of plausible disbelief, make the code that no one actually guesses the Contra code, or Mulder’s cell phone number. We’re not going to believe anyone actually tracked it down, but at least have some creativity here. We both know what’s actually going on, but the dance is important, like how Charlie Sheen takes the hookers out to a nice steak dinner first. Give us the illusion.
Oh, in any case, there are some pictures from that magic secret viral website that I totally hacked into using Matrix-fu and Dustin’s glowing memory disc. Despite the awesomeness of the trailers thus far, these pictures leave one burning question: was this game for the XBox or Playstation?
OMG! The blast radius is over 400 square feet! The alien technology is so advanced that it measures lengths in areas. Mind. Blown.