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Who Needs a Film With PR Like This?

By Steven Lloyd Wilson | Industry | November 24, 2010 |

By Steven Lloyd Wilson | Industry | November 24, 2010 |

There’s a quote by somebody (whom I can’t find on the magic google at the moment) that notes that the paramount achievement of capitalism will be the selling of feces in a squeezable tube with a shiny label. The makers of Apollo 18 are working really really hard on making that notion a reality. See, they’ve got a movie poster, and it’s really really neat. It’s compelling. It’s exactly the sort of science fiction film I’d like to see. Just drink in this poster:


“What’s the problem?” You may ask. Well, the film doesn’t exist. Oh, I’m not talking about it still being in the midst of cutting or filming or rewrites … no there just is no film at all. I get that found footage low budget films can be made in a few weeks, so if they want to get it right to market, they need to advertise it further in advance of the finished product than other films might, but let’s just outline what has actually been completed on this film on which they’re gearing up a promotion campaign starting with this poster:

1. They hired a director.
2. They made this poster.
3. They made a one page website.

Well shit, no wonder they’re committing to a release date only 3 months and 10 days from now, I mean this thing is in the bag. A poster AND a website! I mean yeah, there’s still all of that script writing, and casting, and filming, but come on, how much of making a film is really the whole “making the film” thing?

Congratulations, you made a movie poster on the Internet. That doesn’t make you a film maker, it makes you a commenter on

(source: Cinema Blend)

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Steven Lloyd Wilson is the sci-fi and history editor. You can email him here or follow him on Twitter.