What is it about Hollywood studio marketing people that compels them to believe that the women they are gearing their wedding-themed movies toward want cheesy and generic? If all I had to go on were movie posters, I doubt I’d have ever seen a wedding movie. As it stands, I only wish I’d rarely seen a wedding-themed movie (of the ten I’m about to list, only one of these movies was any good at all, Muriel’s Wedding).
However, there is hope. Cinematical/Moviefone debuted the new movie poster for Bridesmaids, which I’m guessing is one of the half-dozen projects in development considered to be the female Hangover. Hopefully, it’ll fare better than The Sweetest Thing, which kind of demonstrated by its failure that generic and cheesy is the best way to reach mainstream female audiences, which is why a terrible movie like Runaway Bride makes $100 million and The Sweetest Thing makes $24 million. But at least, from the look of the movie poster alone, Bridesmaids has the right attitude, if not a winning cast that includes Kristen Wiig, Maya Rudolph, Rose Byrne, Melissa McCarthy, Wendi McLendon-Covey and Ellie Kemper. That’s to say, it’s only one Anna Faris and one Aubrey Plaza away from a near perfect female comedian cast. Having director Paul Feig and producer Judd Apatow behind it doesn’t hurt, though it would’ve been even nicer had they gotten a female director like, say, Mindy Kaling, who has directed a few episodes of “The Office.”
Here’s that poster.
And for some context in why you should appreciate this poster, here are the 10 Most Appalling Wedding-Themed movie posters.