Matthew Weiner worked something of a silly plot contrivance into what has otherwise been a mostly self-serious drama this Sunday with the introduction of Fat Betty Francis to “Mad Men.” It’s kind of cheap, kind of kitschy, and — as Sarah noted in her recap — it’s a storyline that won’t go anywhere. We understand the reasoning — January Jones’ real-life pregnancy — but the dose of silliness seems incongruous with the rest of the show.

That said, it is kind of funny, and it plays right into the hands of the Internet. It didn’t take long for someone to start a Fat Betty Francis twitter account, which has already received the attention of Vanity Fair.

It’s more funny than it has any right to be. In three days, it’s already racked up an impressive following. Here are the 10 Best Tweets so far from the account.

I eat my dozen breakfast donuts with a knife and fork, like a lady.

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Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.

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