This year was supposed to be a year of promise. When faced with an election year, it would make sense that we would need a calming effect, something to dull the harsh tones of red and blue; colors in the mainstream that would bring us relaxation and introspection. Pantone responded in kind when they selected, no shit, Rose Quartz and Serenity for the colors of 2016.
I don’t know about you fine folks, but I didn’t see ANY of those colors at all. If Pantone really wanted to capture the color tone of the nation, they should’ve selected from this palette:
So, it was announced a few days ago that 2017 would take on another tone entirely. From the executive director of the Pantone Color Institute, Leatrice Eiseman:
We know what kind of world we are living in: one that is very stressful and very tense. This is the color of hopefulness, and of our connection to nature. It speaks to what we call the ‘re’ words: regenerate, refresh, revitalize, renew. Every spring we enter a new cycle and new shoots come from the ground. It is something life affirming to look forward to.
Ladies and lads, I present to you, the Color of 2017: Pantone 15-0343, simply known to us plebs as “Greenery.”
This chartreuse looking emmeffer was selected because the color is a “yellow-green shade that evokes the first days of spring.” So how did “greenery” beat out other hue hopefuls? For starters, the selection process takes about 9 months. During that time, selection teams travel the globe, collecting what they call “proof points.” Those “proof points” are patterns that they see emerge in showcases like runway shows, in interior decorating, car shows, etc. It turns out, “greenery” was the color that kept overlapping in all those industries and that’s how Pantone came to choose it as the color of 2017.
There’s a Japanese concept called ‘forest bathing,’ which says that when you are feeling stressed, one of the best things to do is go walk in the forest. But if you can’t do that, what can you do? Bring green into your environment. Put it on your body, or in your house or near your desk. That symbolic message is very important.
In case you were wondering how to incorporate “greenery” into your life, I have a few suggestions:
OK, Pantone. You say “potato,” I say “vodka.” I say we be grateful for this color and not the alternatives: